Brand Identity

 

Development and Purpose

The purpose of the Claflin University Graphic Standards Guide is to govern and facilitate the proper and consistent use of official University icons. It will facilitate the creation of more visually consistent and effective communications that will elevate and strengthen Claflin University’s image and reputation on the campus, in the community, across the State of South Carolina, nationwide and around the globe.

The claflin University Logo

Claflin Color Logo The Claflin University Logo is the primary icon for identifying the institution. It was created by Dr. Leo F. Twiggs, a Claflin alumnus, world-renowned artist, and Claflin Distinguished Artist-in-Residence.
The Logo has been designed and graphically updated for maximum reproduction quality and readability as a vector image, even when reproduced in very large or very small sizes.
In addition to the preferred two-color version (shown above), there are one-color and black and white versions of the logo for use when Orange and Maroon or 
full-color reproduction is not possible or practical.

The “Panther” Mascot

Panther-Paw
The Claflin University Panther Mascot embodies the spirit of the Claflin community. The Panther icons were developed primarily for use by Claflin University varsity athletic teams and the Department of Athletics, but may be incorporated into non-athletics designs.
NOTE: The combination of the letters “CU” should not be used as a Clafl in University icon in any situation. The University wants to be known as Clafl in,   represented by the “C,”   and not “CU,” which could represent any number of institutions.
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