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Faculty Research

Dr. Hyejung Ju

Assistant Professor
Department of Mass Communication
E-mail: hju@claflin.edu
Phone: 1-803-535-5199

Research

My research is an examination of how transnational popular culture has been transformed local/regional media industries and audiences. In particular, global circulation of East Asian popular culture has examined in light of globalization and glocalization of media culture. The following is the primary research agenda: (a) The phases of global distribution of Korean media content, (b) Consumption of transnational Korean media through the Internet and mobile technology, and (c) Cultural meaning of transnational Korean media content in the Asian community and/or minorities in U.S